Changing the pretty pink Barbie dolls into global ‘sheroes’, American company Mattel celebrated womanhood this International Women’s Day. New Barbies honoring 17 role models of modern day have been launched. The company has taken a step ahead to break stereotypes by presenting new age women who are athletes, artists, astronauts, filmmakers and much more. These Barbies are to inspire young girls to become anything they want.

“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything,” said Lisa McKnight, senior vice-president and general manager of the company.

“These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls,” the company said in a statement. The International Women’s Day line-up termed Shero programme, has 14 role models from the modern era and three of them are historical role models.

The brand new line-up involves women from a diverse professional background such as Wonder Woman Patty Jenkins, youngest snowboarding gold medallist Chloe Kim, Australian conservationist Bindi Irwin and Italian soccer player Sara Gama. Have a look at the new inspiring barbie collection.

With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls.

Join us by sharing your role models using #MoreRoleModels. #IWD2018 pic.twitter.com/FnEuBsDh23

— Barbie (@Barbie) March 6, 2018

Ahh! Im so happy to be honored as a @Barbie Shero alongside these incredible women! #InternationalWomensDay #Barbie pic.twitter.com/U0J7ajM0Sd

— Chloe Kim (@chloekimsnow) March 6, 2018

Proud to partner with @Barbie this #InternationalWomensDay to show girls – YOU CAN BE ANYTHING!#Ad pic.twitter.com/nMdT7jMK8L

— Nicola Adams (@NicolaAdamsOBE) March 6, 2018

Can’t express how totally mind blowing and delightful it is to have your childhood favorite resemble you!! Thank you @Barbie, for this incredible honor, and for celebrating all kinds of women, everywhere. What a great way to inspire the girls of tomorrow! pic.twitter.com/X5FteJQltn

— Patty Jenkins (@PattyJenks) March 6, 2018

The Barbie Twitter handle also presented a video honouring women by involving them in a conversation and sharing their role models.

In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.

Join the conversation by sharing your role models using #MoreRoleModels. pic.twitter.com/5oJnZywk7s

— Barbie (@Barbie) March 6, 2018

“Sheroes are given the Barbie brand’s highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere,” said the company.